Well-heeled consumers increasingly are outsourcing the holiday task of decorating the interior and exterior of their homes. It’s a job that concierge and errand services will do, as well as lawn and landscaping companies who keep busy during the off season by installing holiday lighting.
Brad Finkle, author of “Holiday Hero: A Man’s Manual For Holiday Lighting,” says the difference between an amateur lighting job and a specialist is striking. “A professional display will have a cleaner look and pay more attention to detail,” says Finkle, who estimates he’ll install more than 1 million lights this year as part of his Midwest-based Creative Decorating company, which has won awards from the Illuminating Engineering
Society of North America for his residential and commercial displays.
Finkle is based in Nebraska, where over-the-top, gaudy displays have long been a neighborhood staple. |
